Wednesday, November 14, 2012

Never Give Up. That's Right. I Said Never Give Up.

Sir Winston Churchill said, “Never give in, never give in, never; never; never; never - in nothing, great or small, large or petty - never give in except to convictions of honor and good sense”.

What was the underlying reason for Churchill’s emphasis of sticking with it? The British Empire was being attacked by the Germans. Great Britain was not prepared to defend itself. Churchill knew he needed undivided support of the nation to defeat the Germans and defend the homeland. And so, one of his very inspiring speeches to the nation to inspire and instill resolve in his fellow citizens was born. Here is an excerpt:

"... I have, myself, full confidence that if all do their duty, if nothing is neglected, and if the best arrangements are made, as they are being made, we shall prove ourselves once again able to defend our Island home, to ride out the storm of war, and to outlive the menace of tyranny, if necessary for years, if necessary alone.”  And Churchill continues, "We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender, and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God's good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old."

The circumstances make no difference. What makes the difference is your resolve to overcome. Your resolve to keep going. Your resolve to stay focused on what you want to accomplish because you have assessed and determined the cause and purpose are worthy of the pursuit.

Whether you are self-employed or an employee of a business or government, the same resolve applies. Are you lacking the resources and time you think you need to get the job done? With the economic challenges our country is going through and will probably be going through for years to come, a special resolve is necessary to pull together and get things done as best as possible and to be on the lookout for new, creative ways to overcome the lack of resources.

Two things to do to resolve to Never Give Up:

  • Assess your strategic work or life plan or goal or task to determine if it is a worthy cause and therefore a priority that can’t put  be on the back burner.
  • Pursue it until it’s done. Keep in mind the importance and purpose. That is a special source of energy and strength to keep going, even when the going is tough.
Bob Weinstein
Lt. Colonel, U.S. Army